Collateral acts as your brand's storyteller, crafting a visual story that captures attention. It encompasses all the materials you use to showcase your work—from brochures, business cards, direct mail pieces, and posters, to product catalogs, one sheets and annual reports. It also includes digital assets like pitch decks, email templates, branded social media graphics, and even branded packaging. Each piece aims for a clear impact, effectively conveying your message and your value.